Executive Experience Meets Cognitive Strategy
Get the right support just when you need it, tailored to your unique needs.
I founded Vita Nova Strategy on a clear premise:
sustainable business growth requires more than just operational fixes.
It demands a deep understanding of how leaders and organizations think, operate, and change—a true blend of strategy and psychology.
For two decades, I held diverse positions, from Account Executive and Director of Accounts to executive roles such as VP of Strategic Growth and COO, working with companies across various industries. Through all of it, I consistently saw the same struggles:
smart strategies failing during execution, or worse, no robust long-term strategy existing at all.
Leaders were constantly challenged by:
Strategic Voids
Operating in the now, guided only by high-level revenue goals without detailed, aligned, and measurable strategies to achieve them.
Siloed Teams
Misalignment across departments and a lack of shared vision.
The Overload Trap
The need for a strategic, experienced generalist—not just another specialist.
I built Vita Nova Strategy to address these exact problems.
I provide the high-level expertise and strategic clarity needed to overcome complexity and achieve purposeful, controlled growth.
The Vita Nova Strategy Advantage
My clients gain an unrivaled toolkit and a unique lens for problem-solving.
Depth of Executive Experience
I bring real-world, high-stakes experience to your toughest challenges, having partnered with organizations ranging from small non-profits to prestigious Fortune 500 companies.
Breadth of Knowledge
The solutions I develop are synthesized from a wide pool of resources: years of tested operational expertise, deep industry insights, continuous learning, and access to the right assessments and analyses.
The Cognitive Edge
I don't just fix a faulty process; I understand the underlying human behavior and organizational thought patterns that created the failure. This unique approach allows me to distill complex issues into clear frameworks, moving your business from confusion to absolute clarity.
